Minor: Digital Business Management
BasicsRecommended Scheme
Summary
Lehrveranstaltungen
Basics
“Digital Business Management” gives students the opportunity to qualify for jobs in E-Business. Not only does it strengthen the applicant’s position in today’s dynamic labor market, but it also increases the chances of being accepted for further post-graduate international education programs.
We acknowledge the cross-discipline character of Digital Business by a variety of cooperations with other institutes and faculties. “Digital Business Management” has its focus on business, therefore it is not the technological background but the managerial aspects that the emphasis is put on.
Recommended Scheme
“Digital Business Management” can be completed in 2 semesters and can be started in both the winter and the summer semester. In the last course, students may write their bachelor thesis.
Summary
| Semester | Type | Course Name | Hours | ECTS | Requirements |
|---|---|---|---|---|---|
| WS/SS | KS | Digital Business Management: Introduction | 2 | 3 | KS Information Processing OR Basics of Business Informatics |
| WS/SS | IK | Digital Business Planning | 2 | 4 | KS Information Processing OR Basics of Business Informatics |
| WS/SS | KS | New Economy | 2 | 4 | KS Markets and Economic Decision Making |
| WS/SS | IK | Digital Business Management: Projects | 2 | 3 | KS Digital Business Management: Introduction |
| WS/SS | SE | Seminar: Digital Business Management | 2 | 4 | KS Digital Business Management: Introduction and IK Digital Business Planning |
Courses
KS Digital Business Management: Introduction
Requirements: KS Information Processing OR Basics of Business Informatics
Contents
- Basics of Digital Business/E-Commerce/M-Commerce
- Internet Economy
- Electronic marketplaces
- Business models in Digital Business;
- Customer behavior and online advertising
- Supply Chain Management (SCM);
- Procurement management in Digital Business;
- Electronic payment systems
- Legal aspects of Digital Business
Methodology
- Lecture
- Group tasks
- Presentations
Classes in the current semester
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Content provided by KUSSS, Johannes Kepler University Linz | E-Mail |
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Content provided by KUSSS, Johannes Kepler University Linz | E-Mail |
IK Digital Business Planning
Requirements: KS Information Processing OR Basics of Business Informatics
Contents
- Digital business models: Definition(s), Overview, Strategic planning processes in Digital Business (Initiation, Formulation, Implementation, Assessment)
- Procedures and methods of strategic and operative Digital Business Planning and Controlling
- Methods to support the establishment of new Digital Business companies and Digital Business projects
- Digital Business risk-controlling
- Creation of business plans in the context of Digital Business
Methodology
- All relevant methods of business management (e.g. aspects of strategy, planning, controlling, marketing or entrepreneurship) and business informatics
Classes in the current semester
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Content provided by KUSSS, Johannes Kepler University Linz | E-Mail |
| Course Id | Title | Registration | Type | Hours | Teachers | Rhythm |
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Content provided by KUSSS, Johannes Kepler University Linz | E-Mail |
KS New Economy
Requirements: KS Markets and Economic Decision Making
Contents
- Analysis of strategies for product and price differentiation of digital goods such as software, news, music, movies, …
- Switching cost, lock-in cycle, classification of lock-in, valuing an installed base of customer,…
- Economic network externalities
- Strategies for forming standards and alliances (e.g. openness vs control, open standards vs standard wars, ….)
- Practical Examples
Methodology
- Project Paper
- Final Exam
Classes in the current semester
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Content provided by KUSSS, Johannes Kepler University Linz | E-Mail |
| Course Id | Title | Registration | Type | Hours | Teachers | Rhythm |
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Content provided by KUSSS, Johannes Kepler University Linz | E-Mail |
IK Digital Business Management: Projects
Requirements: KS Digital Business Management: Introduction
Contents
- Executing projects or case studies with a Digital Business background
Methodology
- Methods of project management that are relevant for case studies
- Additionally more information is provided if necessary for the specific case study
Classes in the current semester
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Content provided by KUSSS, Johannes Kepler University Linz | E-Mail |
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Content provided by KUSSS, Johannes Kepler University Linz | E-Mail |
SE Seminar: Digital Business Management
Requirements: KS Digital Business Management: Introduction and IK Digital Business Planning
Contents
- Alternating topics
Methodology
- Scientific research
- All relevant scientific methods
- Presentation using modern media
Classes in the current semester
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Content provided by KUSSS, Johannes Kepler University Linz | E-Mail |
| Course Id | Title | Registration | Type | Hours | Teachers | Rhythm |
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Content provided by KUSSS, Johannes Kepler University Linz | E-Mail |